Multiple aspects are important for a market research. The visual design of a brand is an important element. It is closely related to another aspect - the pricing. Since the given price range of a provided solution attracts different customers or clients the visual design and other aspects must be adapted to the users.

The market research obviously is part of the analysis phase of the UX workflow and influences fundamental decisions like the pricing of a product, software or service. And the pricing influences other important elements like the visual design.