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Competitor Analysis
Get to know the strengths and weaknesses of other solutions!
Description
During a competitor analysis the focus is on finding the strengths and weaknesses of competitors' solutions. Every one of them focuses on one problem and therefore all of them have different solutions.
A SWOT Analysis is a good way of finding out about the competitors' solutions. Trying out the solutions and checking out the feedback from real users is a good way of finding out about the competitors solutions.
The goal is not to copy solutions but to find the weaknesses and gaps where the own solution can shine.
Market Research
The market research is a good way of finding out where on a market a brand should be located.