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Quantitative Research
The more data sets the better
Description
Quantitative Research is focused on getting lots of data that can be used for statistical calculations later.
This research approach is found often in the evaluation phase of a prototype or finished product, software or service.
It can, however, also be sensible during the analysis phase of the UX Workflow to gain many insights into the average users' information.
Qualitative Research
Qualitative Research is about detailed information so that UX Designers know about the users' individual perspectives, wishes and ...