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Qualitative Research
When UX Designers focus on detailed personal information
Description
Qualitative Research is about detailed information so that UX Designers know about the users' individual perspectives, wishes and needs very good.
The goal of qualitative research is to create something new by collecting deep insights. The approach is inductive which means that a hypothesis is created based on the information that is collected.
This research is therefore done in the analysis phase often.
Quantitative Research
Quantitative Research is focused on getting lots of data that can be used for statistical calculations later.