Marketing techniques are based on psychology. They are designed to make your client feel the need to buy your solution and the basics of psychology do not change.
If you want your solution to succeed you need a unique selling proposition that makes your user believe why your solution is the one for him/her.find out more
The market-share by the Boston Consulting Group divides your products/solutions into different categories based on their performance.find out more
The main idea of this chart is to visualise where your brand is located compared to your competitors on multiple different categories.find out more
As a basic rule maketing needs to consider seven parts: product, price, place, promotion, people, process and physical evidence.find out more
These forces are a measurement to find out your chances of succeeding in a market.find out more
This two-dimensional axis coordinate system divides the products and markets into old and new ones.discover more